Business Administration - Marketing Concentration
General Education Requirements
Code | Title | Credits |
---|---|---|
English Composition | ||
Select one of the following: | 6 | |
College Composition I | ||
College Composition II | ||
or ENGL 125 | Introduction to Professional Writing | |
or | ||
College Composition II | ||
or ENGL 125 | Introduction to Professional Writing | |
College Composition III: Persuasive Writing | ||
Speech Communication | ||
Select one of the following: | 3 | |
Fundamentals of Public Speaking | ||
Interpersonal Communication | ||
Intercultural Communication | ||
Mathematics | ||
Select one of the following: | 3 | |
College Algebra | ||
Finite Mathematics | ||
Precalculus | ||
Mathematics in Society | ||
Calculus I | ||
Elementary Statistics | ||
Lab Science | ||
Select two of the following: | 8 | |
Concepts of Biology | ||
General Biology I | ||
General Biology II | ||
General Zoology | ||
Introductory Chemistry | ||
Introduction to Organic and Biochemistry | ||
General Chemistry I | ||
General Chemistry II | ||
Introduction to Earth Science | ||
The Earth Through Time | ||
Concepts of Physics | ||
Introductory Astronomy | ||
College Physics I | ||
College Physics II | ||
University Physics I | ||
University Physics II | ||
Cognition and Brain Science | ||
Technology, Engineering, and Design | ||
Wellness | ||
Select one of the following: | 2 | |
Concepts of Fitness and Wellness | ||
Introduction to Stress Management | ||
Computer Science and Literacy | ||
Select one of the following: | 3 | |
Introduction to Computer Information Systems 2 | ||
Introduction to Programming | ||
Introduction to Programming in Java | ||
Introduction to Structured Programming I | ||
Discovering Computing | ||
Humanities | ||
Literacies | ||
Select one of the following: | 3 | |
Oral Interpretation | ||
Introduction to Literature | ||
Introduction to Film | ||
Mythology | ||
World Literature I | ||
World Literature II | ||
American Literature I | ||
American Literature II | ||
Civilization, Thought, and Literary Heritage | ||
Ethics and Philosophy of Science | ||
1st Year Spanish I | ||
1st Year Spanish II | ||
2nd Year Spanish I | ||
2nd Year Spanish II | ||
Introduction to Theatre Arts | ||
Art and Music | ||
Select one of the following: | 3 | |
Introduction to the Visual Arts | ||
Introduction to Digital Media | ||
Art History I | ||
Art History II | ||
History of Craft | ||
Fine Arts and Aesthetics | ||
Music Appreciation | ||
Music Fundamentals | ||
World Music | ||
History of Rock and Roll | ||
Social Science | ||
Select 6 credits from the following: | 6 | |
Understanding Media and Social Change | ||
Human Communication | ||
Principles of Microeconomics 1 | ||
Principles of Macroeconomics 1 | ||
Human Geography | ||
United States to 1877 | ||
United States to Present | ||
World Civilizations to 1500 | ||
World Civilizations since 1500 | ||
Environmental History | ||
Native American Studies | ||
American National Government | ||
State and Local Government | ||
Introduction to Psychology | ||
Introduction to Sociology | ||
Introduction to Anthropology | ||
Additional Humanities or Social Science | ||
Select one additional course from Humanities or Social Science or select from the following: | 2 | |
Two-Dimensional Design | ||
Drawing I | ||
Ceramics I | ||
Photography I | ||
Survey of Geography | ||
Group Piano for Non-Majors | ||
Group Piano for Non-Majors | ||
Valkyries | ||
Concert Choir | ||
Athletic Band | ||
Concert Band | ||
Planetarium Science | ||
Theatre Practicum | ||
Total Credits | 39 |
- 1
ECON 201 & ECON 202 are required for the Business Administration Major.
- 2
Required
Major Requirements
Code | Title | Credits |
---|---|---|
Required Courses | ||
Electives/Internship | ||
ACCT 200 | Elements of Accounting I | 3 |
ACCT 201 | Elements of Accounting II | 3 |
ACCT 315 | Business in the Legal Environment | 3 |
BUSI 214 | Business Communications | 3 |
BUSI 336 | Business Data Solutions | 3 |
BUSI 350 | Operations Management | 3 |
BUSI 480 | Strategic Planning | 3 |
BUSI 485 | Entrepreneurship | 3 |
BUSI 491 | Senior Seminar | 1 |
CIS 329 | Information Systems Management | 3 |
FIN 375 | Managerial Finance | 3 |
MATH 210 | Elementary Statistics | 3 |
MGMT 270 | Business Ethics | 3 |
MGMT 330 | Principles of Management | 3 |
MGMT 460 | International Business | 3 |
MRKT 305 | Principles of Marketing | 3 |
Total Credits | 46 |
Marketing Concentration
Code | Title | Credits |
---|---|---|
Required | ||
MRKT 310 | Digital Marketing | 3 |
MRKT 370 | Advertising and Promotions | 3 |
MRKT 415 | Marketing Research | 3 |
Directed Electives | 12 | |
Select 4 (12 Credits) from the following: | ||
Public Relations | ||
Professional Sales | ||
Consumer Behavior | ||
Retailing | ||
Social Media Management | ||
Total Credits | 21 |
Total General Education 39 Hours
Total Major Requirement 46 Hours
Total Concentration Requirements 21 Hours
Total Credits Needed to Graduate 120 Hours
For degree and graduation requirements, visit degree requirements and graduation requirements.
Plan of Study
First Year | |||
---|---|---|---|
Fall | Credits | Spring | Credits |
ACCT 200 | 3 | ACCT 201 | 3 |
CIS 170 (Gen Ed) | 3 | ENGL 125 (Gen Ed) | 3 |
ENGL 110 (Gen Ed) | 3 | Lab Science (Gen Ed) | 4 |
HPER 100 or 212 (Gen Ed) | 2 | MATH 104 or 107 (Gen Ed) | 3 |
MGMT 270 | 3 | Speech Communication (Gen Ed) | 3 |
UNIV 150 | 1 | ||
15 | 16 | ||
Second Year | |||
Fall | Credits | Spring | Credits |
ACCT 315 | 3 | BUSI 214 | 3 |
ECON 201 (Gen Ed) | 3 | BUSI 336 | 3 |
FIN 375 | 3 | ECON 202 (Gen Ed) | 3 |
MRKT 310 | 3 | MATH 210 | 3 |
MGMT 330 | 3 | MRKT 305 | 3 |
15 | 15 | ||
Third Year | |||
Fall | Credits | Spring | Credits |
Additional Humanities or Social Science (Gen Ed) | 2 | BUSI 350 | 3 |
Art and Music (Gen Ed) | 3 | CIS 329 | 3 |
Lab Science (Gen Ed) | 4 | Directed Elective | 3 |
Literacies (Gen Ed) | 3 | Elective | 3 |
MRKT 370 | 3 | Elective | 3 |
15 | 15 | ||
Fourth Year | |||
Fall | Credits | Spring | Credits |
BUSI 480 | 3 | BUSI 485 | 3 |
Directed Elective | 3 | BUSI 491 | 1 |
Directed Elective | 3 | Directed Elective | 3 |
Elective | 3 | Elective | 3 |
MGMT 460 | 3 | Elective | 1 |
MRKT 415 | 3 | ||
15 | 14 | ||
Total Credits 120 |
Please note: This plan is intended for general information only. Students are strongly encouraged to meet with their academic advisor each semester before registration.
Online Course Rotation
Code | Title | Credits |
---|---|---|
Fall Even Years | ||
ACCT 200 | Elements of Accounting I | 3 |
ACCT 315 | Business in the Legal Environment | 3 |
BUSI 214 | Business Communications | 3 |
BUSI 350 | Operations Management | 3 |
BUSI 485 | Entrepreneurship | 3 |
BUSI 491 | Senior Seminar | 1 |
BUSI 497 | Internship | 3-12 |
ECON 202 | Principles of Macroeconomics | 3 |
MATH 210 | Elementary Statistics | 3 |
MRKT 305 | Principles of Marketing | 3 |
MRKT 405 | Retailing | 3 |
Code | Title | Credits |
---|---|---|
Fall Odd Years | ||
ACCT 200 | Elements of Accounting I | 3 |
ACCT 315 | Business in the Legal Environment | 3 |
BUSI 214 | Business Communications | 3 |
BUSI 350 | Operations Management | 3 |
BUSI 485 | Entrepreneurship | 3 |
BUSI 491 | Senior Seminar | 1 |
BUSI 497 | Internship | 3-12 |
ECON 202 | Principles of Macroeconomics | 3 |
FIN 375 | Managerial Finance | 3 |
MATH 210 | Elementary Statistics | 3 |
MGMT 270 | Business Ethics | 3 |
MRKT 305 | Principles of Marketing | 3 |
MRKT 370 | Advertising and Promotions | 3 |
Code | Title | Credits |
---|---|---|
Spring Even Years | ||
ACCT 201 | Elements of Accounting II | 3 |
ACCT 315 | Business in the Legal Environment | 3 |
BUSI 336 | Business Data Solutions | 3 |
BUSI 480 | Strategic Planning | 3 |
BUSI 497 | Internship | 3-12 |
ECON 201 | Principles of Microeconomics | 3 |
MATH 210 | Elementary Statistics | 3 |
MGMT 330 | Principles of Management | 3 |
MGMT 460 | International Business | 3 |
MRKT 310 | Digital Marketing | 3 |
MRKT 340 | Professional Sales | 3 |
MRKT 414 | Social Media Management | 3 |
MRKT 415 | Marketing Research | 3 |
Code | Title | Credits |
---|---|---|
Spring Odd Years | ||
ACCT 201 | Elements of Accounting II | 3 |
ACCT 315 | Business in the Legal Environment | 3 |
BUSI 336 | Business Data Solutions | 3 |
BUSI 480 | Strategic Planning | 3 |
BUSI 497 | Internship | 3-12 |
CIS 329 | Information Systems Management | 3 |
MATH 210 | Elementary Statistics | 3 |
ECON 201 | Principles of Microeconomics | 3 |
MGMT 270 | Business Ethics | 3 |
MGMT 330 | Principles of Management | 3 |
MGMT 460 | International Business | 3 |
MRKT 310 | Digital Marketing | 3 |
MRKT 375 | Consumer Behavior | 3 |
Code | Title | Credits |
---|---|---|
Summer Even Years | ||
BUSI 214 | Business Communications | 3 |
BUSI 350 | Operations Management | 3 |
BUSI 480 | Strategic Planning | 3 |
BUSI 497 | Internship | 3-12 |
MATH 210 | Elementary Statistics | 3 |
MGMT 270 | Business Ethics | 3 |
MGMT 330 | Principles of Management | 3 |
MRKT 305 | Principles of Marketing | 3 |
Code | Title | Credits |
---|---|---|
Summer Odd Years | ||
BUSI 214 | Business Communications | 3 |
BUSI 485 | Entrepreneurship | 3 |
BUSI 497 | Internship | 3-12 |
FIN 375 | Managerial Finance | 3 |
MATH 210 | Elementary Statistics | 3 |
MGMT 270 | Business Ethics | 3 |
MGMT 330 | Principles of Management | 3 |
MGMT 460 | International Business | 3 |
MRKT 305 | Principles of Marketing | 3 |
MRKT 340 | Professional Sales | 3 |
Face-to-Face Course Rotation
Code | Title | Credits |
---|---|---|
Fall Even Years | ||
ACCT 200 | Elements of Accounting I | 3 |
BUSI 336 | Business Data Solutions | 3 |
BUSI 480 | Strategic Planning | 3 |
ECON 201 | Principles of Microeconomics | 3 |
FIN 375 | Managerial Finance | 3 |
MATH 210 | Elementary Statistics | 3 |
MGMT 270 | Business Ethics | 3 |
MGMT 330 | Principles of Management | 3 |
MGMT 460 | International Business | 3 |
MRKT 310 | Digital Marketing | 3 |
MRKT 370 | Advertising and Promotions | 3 |
Code | Title | Credits |
---|---|---|
Fall Odd Years | ||
ACCT 200 | Elements of Accounting I | 3 |
BUSI 336 | Business Data Solutions | 3 |
BUSI 480 | Strategic Planning | 3 |
ECON 201 | Principles of Microeconomics | 3 |
MATH 210 | Elementary Statistics | 3 |
MGMT 330 | Principles of Management | 3 |
MGMT 460 | International Business | 3 |
MRKT 310 | Digital Marketing | 3 |
MRKT 405 | Retailing | 3 |
Code | Title | Credits |
---|---|---|
Spring Even Years | ||
ACCT 201 | Elements of Accounting II | 3 |
BUSI 214 | Business Communications | 3 |
BUSI 350 | Operations Management | 3 |
BUSI 387 | Business Practicum | 1-12 |
BUSI 485 | Entrepreneurship | 3 |
BUSI 491 | Senior Seminar | 1 |
CIS 329 | Information Systems Management | 3 |
ECON 202 | Principles of Macroeconomics | 3 |
MATH 210 | Elementary Statistics | 3 |
MGMT 270 | Business Ethics | 3 |
MRKT 305 | Principles of Marketing | 3 |
MRKT 375 | Consumer Behavior | 3 |
Code | Title | Credits |
---|---|---|
Spring Odd Years | ||
ACCT 201 | Elements of Accounting II | 3 |
BUSI 214 | Business Communications | 3 |
BUSI 350 | Operations Management | 3 |
BUSI 387 | Business Practicum | 1-12 |
BUSI 485 | Entrepreneurship | 3 |
BUSI 491 | Senior Seminar | 1 |
ECON 202 | Principles of Macroeconomics | 3 |
MATH 210 | Elementary Statistics | 3 |
MRKT 305 | Principles of Marketing | 3 |
MRKT 340 | Professional Sales | 3 |
MRKT 414 | Social Media Management | 3 |
MRKT 415 | Marketing Research | 3 |
Learning Outcomes
Students will:
- Demonstrate knowledge of core business functional areas.
- Integrate the core areas of business to inform decision making.
- Demonstrate professional business communication.
- Demonstrate the ability to collaborate with diverse colleagues.
- Apply legal and ethical principles in business to organizational decision making.
- Demonstrate leadership skills.