Business Administration — Marketing Concentration

Composite Major

Department Chair: Morgan Keasler, morgan.keasler@vcsu.edu, (701) 845-7518
Faculty Contact: Dr. Brenda Finger, brenda.finger@vcsu.edu, (701) 845-7513
Department Office: 120 Vangstad, (701) 845-7521
Schedule a Visit: http://visit.vcsu.edu/, (701) 845-7101 or (800) 532-8641, ext. 7101

Major

Students who successfully complete the marketing concentration develop communication, interpersonal, leadership and teamwork skills. They understand the role and importance of marketing in organizations, demonstrate critical thinking, decision making, strategic planning and communication skills, and are able to use technological resources-including online databases-to conduct research. The marketing concentration prepares students for entry level positions such as marketing specialist or coordinator, advertising assistant or salesperson or customer service representative. Career opportunities can include positions such as Account Executive, Advertising Manager, Buyer, Lobbyist, Market Research Analyst, Marketing Director, Pharmaceutical Sales, Purchasing Agent, Retail Manager, Wholesaler, Writer/Author and Professional Sales.

GET INVOLVED IN YOUR MAJOR

Agriculture Club: The VCSU Ag Club provides opportunities for members to develop the skills, abilities, and leadership qualities necessary to enter and advance in careers in agriculture, agribusiness, agricultural technologies, horticulture, and natural resources. Any student preparing for a career in these areas is welcome to join. Members will participate in leadership activities specifically focused on the agricultural environment. The VCSU Ag Club is also affiliated with the State and National Postsecondary Ag Students (PSA) Organizations, and makes an excellent addition to student’s resumes. 

Collegiate DECA: The mission of DECA is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe. DECA provides opportunities for students to be academically prepared, community oriented, professionally responsible, and to become experienced leaders. DECA helps promote networking, innovation, integrity, and teamwork for all members. Students have the opportunity to participate in leadership conferences, state and international competition and professional development which will help aid students in their mastery toward employability skills.

Practical Experience

Students are encouraged to earn credits by extending their learning beyond the classroom. For example, several prominent firms in the region offer internship programs that provide supervised business training. Firms such as Bank Forward, John Deere Seeding Group, Gander Mountain, Coca-Cola, WDAY, Chamber of Commerce, KOVC and Best Buy have had VCSU students in their internship programs. Shadowing allows students to observe managers in daily work routines. Students will have the opportunity to also participate in economic development activities such as tours, workshops, fairs and conferences. An internship can be a part of a student's academic program and can take place any semester after sophomore year for 3 to 12 credits. Student interns gain hands-on workplace experience to build resumes, become well prepared to enter a specific career field, network with professionals in the career field of interest, and may gain a full-time position through that experience.

“I will never forget all of the valuable experiences I gained while studying in the Business Administration program at VCSU. As a student who had a hard time choosing between the many different concentrations within the major, I always felt very welcomed and free to explore my areas of interest. The small student-to-teacher ratio really helped me to make great connections with my instructors and gain a sense of community within the university. The DECA organization also gave me many opportunities to practice my knowledge in a practical manner, make connections with fellow students and even travel to competitions. All of these factors combine to create an experience that is very unique to VCSU. At VCSU, you are more than just a number, you are a unique individual, and that has made the biggest difference in my life.” —Erin Edinger ’13, Valley City, N.D.; Student Affairs master’s degree program

 

General Education Requirements

English Composition
Select one of the following:6
College Composition I
College Composition II 1
Introduction to Professional Writing
or
College Composition II 1
Introduction to Professional Writing
College Composition III
Speech Communication
Select one of the following:3
Fundamentals of Public Speaking
Interpersonal Communication
Intercultural Communication
Mathematics
Select one of the following:3
College Algebra
Finite Mathematics
Precalculus
Calculus I
Elementary Statistics
Lab Science
Select two of the following:8
Concepts of Biology
General Biology I
General Biology II
General Zoology
Introductory Chemistry
Introduction to Organic and Biochemistry
General Chemistry I
General Chemistry II
Introduction to Earth Science
The Earth Through Time
Concepts of Physics
Introductory Astronomy
Introductory College Physics I
Introductory College Physics II
University Physics I
University Physics II
Technology, Engineering, and Design
Wellness
HPER 100Concepts of Fitness and Wellness2
Technology
Select one of the following:3
Introduction to Computer Information Systems 2
Introduction to Programming in Java
Introduction to Structured Programming I
Discovering Computing
Humanities
Literacies
Select one of the following:3
Introduction to Literature
Introduction to Film
World Literature I
World Literature II
American Literature I
American Literature II
Civilization, Thought, and Literary Heritage
1st Year Spanish I
1st Year Spanish II
2nd Year Spanish I
2nd Year Spanish II
Introduction to Theatre Arts
Acting One
Art and Music
Select one of the following:3
Introduction to the Visual Arts
Fine Arts and Aesthetics
Music Appreciation
Music Fundamentals
History of Rock and Roll
Social Science
Select two of the following:6
Understanding Media and Social Change
Human Communication
Principles of Microeconomics 2
Principles of Macroeconomics 2
Human Geography
United States to 1877
United States to Present
World Civilizations to 1500
World Civilizations since 1500
Women in America
Environmental History
Native American Studies
American National Government
State and Local Government
Introduction to Psychology
Introduction to Sociology
Introduction to Anthropology
Additional Humanities or Social Science
Select one additional course from Humanities or Social Science or select from the following:2
Design
Drawing I
Ceramics I
Survey of Geography
Group Piano for Non-Majors
Group Piano for Non-Majors
Valkyries
Concert Choir
Athletic Band
Concert Band
Planetarium Science
Theatre Practicum
Total Credits39
 
1

 Required ENGL 125

2

 Required

Major Requirement

Required Courses
Electives/Internship
ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ACCT 321Financial Reporting and Analysis I3
BUSI 214Business Communications3
BUSI 249Introduction to Business1
BUSI 315Business in the Legal Environment3
BUSI 336Business Data Solutions3
BUSI 337Authoring Digital Publications3
BUSI 350Operations Management3
BUSI 480Strategic Planning3
BUSI 485Entrepreneurship3
BUSI 491Senior Seminar1
FIN 375Managerial Finance3
MATH 210Elementary Statistics3
MGMT 235Diversity in the Workplace3
MGMT 270Business Ethics3
MGMT 330Principles of Management3
MGMT 430Organizational Behavior3
MRKT 305Principles of Marketing3
Total Credits53

Marketing Concentration Requirements

Marketing
MRKT 319Website Authoring3
MRKT 340Professional Sales3
MRKT 370Advertising and Promotions3
MRKT 405Retailing3
MRKT 414Social Media Management3
or COMM 314 Public Relations
MRKT 415Marketing Research3
Total Credits18

Total General Education 39 Hours
Total Major Requirement 53 Hours

Total Concentration Requirements 18 Hours
Total Credits Needed to Graduate 120 Hours

For degree and graduation requirements, visit degree requirements and graduation requirements.

 

Learning Outcomes

  1. Demonstrate application of program content knowledge to strategically examine and develop problem solving solutions in the business environment. 
  2. Utilize specialized skills to analyze and evaluate alternatives to be informed during the decision making process, and effectively implement solutions. 
  3. Exhibit competency in workplace readiness skills, including; communication, problem solving, collaboration and teamwork, emotional intelligence, ethical behavior and professionalism, and an appreciation for diversity and inclusion. 
  4. Identify and employ innovative technology to efficiently address business needs.