Business Administration — Marketing Concentration

Composite Major

Department Chair: Dr. Jeffrey Moser,, (701) 845-7523
Faculty Contact: Tammy Katuin,, (701) 845-7513
Department Office: 125 Vangstad, (701) 845-7521
Schedule a Visit:, (701) 845-7101 or (800) 532-8641, ext. 7101


Students who successfully complete the marketing concentration develop communication, interpersonal, leadership and teamwork skills. They understand the role and importance of marketing in organizations, demonstrate critical thinking, decision making, strategic planning and communication skills, and are able to use technological resources-including online databases-to conduct research. The marketing concentration prepares students for entry level positions such as marketing specialist or coordinator, advertising assistant or salesperson or customer service representative. Career opportunities can include positions such as Account Executive, Advertising Manager, Buyer, Lobbyist, Market Research Analyst, Marketing Director, Pharmaceutical Sales, Purchasing Agent, Retail Manager, Wholesaler, Writer/Author and Professional Sales.


Collegiate DECA: The mission of DECA is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe. DECA provides opportunities for students to be academically prepared, community oriented, professionally responsible, and to become experienced leaders. DECA helps promote networking, innovation, integrity, and teamwork for all members. Students have the opportunity to participate in leadership conferences, state and international competition and professional development which will help aid students in their mastery toward employability skills.

Practical Experience

Students are encouraged to earn credits by extending their learning beyond the classroom. For example, several prominent firms in the region offer internship programs that provide supervised business training. Firms such as Bank Forward, John Deere Seeding Group, Gander Mountain, Coca-Cola, WDAY, Chamber of Commerce, KOVC and Best Buy have had VCSU students in their internship programs. Shadowing allows students to observe managers in daily work routines. Students will have the opportunity to also participate in economic development activities such as tours, workshops, fairs and conferences. An internship can be a part of a student's academic program and can take place any semester after sophomore year for 3 to 12 credits. Student interns gain hands-on workplace experience to build resumes, become well prepared to enter a specific career field, network with professionals in the career field of interest, and may gain a full-time position through that experience.

“I will never forget all of the valuable experiences I gained while studying in the Business Administration program at VCSU. As a student who had a hard time choosing between the many different concentrations within the major, I always felt very welcomed and free to explore my areas of interest. The small student-to-teacher ratio really helped me to make great connections with my instructors and gain a sense of community within the university. The DECA organization also gave me many opportunities to practice my knowledge in a practical manner, make connections with fellow students and even travel to competitions. All of these factors combine to create an experience that is very unique to VCSU. At VCSU, you are more than just a number, you are a unique individual, and that has made the biggest difference in my life.” —Erin Edinger ’13, Valley City, N.D.; Student Affairs master’s degree program


General Education Requirements

English Composition
Select one of the following:6
College Composition I
College Composition II 1
Introduction to Professional Writing
College Composition II 1
Introduction to Professional Writing
College Composition III: Persuasive Writing
Speech Communication
Select one of the following:3
Fundamentals of Public Speaking
Interpersonal Communication
Intercultural Communication
Select one of the following:3
College Algebra
Finite Mathematics
Calculus I
Elementary Statistics
Lab Science
Select two of the following:8
Concepts of Biology
General Biology I
General Biology II
General Zoology
Introductory Chemistry
Introduction to Organic and Biochemistry
General Chemistry I
General Chemistry II
Introduction to Earth Science
The Earth Through Time
Concepts of Physics
Introductory Astronomy
College Physics I
College Physics II
University Physics I
University Physics II
Cognition and Brain Science
Technology, Engineering, and Design
Select one of the following:2
Concepts of Fitness and Wellness
Introduction to Stress Management
Select one of the following:3
Introduction to Computer Information Systems 2
Introduction to Programming in Java
Introduction to Structured Programming I
Discovering Computing
Select one of the following:3
Introduction to Literature
Introduction to Film
World Literature I
World Literature II
American Literature I
American Literature II
Civilization, Thought, and Literary Heritage
Ethics and Philosophy of Science
1st Year Spanish I
1st Year Spanish II
2nd Year Spanish I
2nd Year Spanish II
Introduction to Theatre Arts
Acting One
Art and Music
Select one of the following:3
Introduction to the Visual Arts
Fine Arts and Aesthetics
Music Appreciation
Music Fundamentals
World Music
History of Rock and Roll
Social Science
Select two of the following:6
Understanding Media and Social Change
Human Communication
Principles of Microeconomics 2
Principles of Macroeconomics 2
Human Geography
United States to 1877
United States to Present
World Civilizations to 1500
World Civilizations since 1500
Environmental History
Native American Studies
American National Government
State and Local Government
Introduction to Psychology
Introduction to Sociology
Introduction to Anthropology
Additional Humanities or Social Science
Select one additional course from Humanities or Social Science or select from the following:2
Drawing I
Ceramics I
Survey of Geography
Group Piano for Non-Majors
Group Piano for Non-Majors
Concert Choir
Athletic Band
Concert Band
Planetarium Science
Theatre Practicum
Total Credits39

Major Requirement

Required Courses
COMM 483Organizational Communication3
ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ACCT 321Financial Statement Analysis 3
BUSI 214Business Communications3
BUSI 249Introduction to Business1
BUSI 315Business in the Legal Environment3
BUSI 336Business Data Solutions3
BUSI 337Authoring Digital Publications3
BUSI 350Operations Management3
BUSI 480Strategic Planning3
BUSI 485Entrepreneurship3
BUSI 491Senior Seminar1
FIN 375Managerial Finance3
MATH 210Elementary Statistics3
MGMT 270Business Ethics3
MGMT 330Principles of Management3
MGMT 460International Business3
MRKT 305Principles of Marketing3
Total Credits53

Marketing Concentration Requirements

Digital Marketing
Advertising and Promotions
Social Media Management
Public Relations
Marketing Research
Directed Electives 6
Professional Sales
Consumer Behavior
Total Credits18

Total General Education 39 Hours
Total Major Requirement 53 Hours

Total Concentration Requirements 18 Hours
Total Credits Needed to Graduate 120 Hours

For degree and graduation requirements, visit degree requirements and graduation requirements.


Plan of Study

First Year
BUSI 2491COMM 110 (Gen Ed)3
CIS 1703ECON 2023
ECON 2013ENGL 1253
ENGL 110 (Gen Ed)3Lab Science (Gen Ed)4
HPER 100 (Gen Ed)2MATH 104 or 107 (Gen Ed)3
Lab Science (Gen Ed)4 
UNIV 1501 
 17 16
Second Year
ACCT 2003ACCT 2013
Additional Humanities or Social Science (Gen Ed)2BUSI 2143
Elective3BUSI 3363
Literacies (Gen Ed)3MATH 2103
MRKT 3053MRKT 3103
 14 15
Third Year
Art and Music (Gen Ed)3ACCT 3213
BUSI 3153BUSI 3373
FIN 3753BUSI 3503
MGMT 2703MGMT 3303
MRKT 3703MRKT 3403
 15 15
Fourth Year
BUSI 4803BUSI 4853
COMM 4833BUSI 4911
MRKT 4053MRKT 4153
MGMT 4603Elective3
 12 16
Total Credits 120

Please note:  This plan is intended for general information only.  Students are strongly encouraged to meet with their academic advisor each semester before registration.

Learning Outcomes

  1. Demonstrate application of program content knowledge to strategically examine and develop problem solving solutions in the business environment. 
  2. Utilize specialized skills to analyze and evaluate alternatives to be informed during the decision making process, and effectively implement solutions. 
  3. Exhibit competency in workplace readiness skills, including; communication, problem solving, collaboration and teamwork, emotional intelligence, ethical behavior and professionalism, and an appreciation for diversity and inclusion. 
  4. Identify and employ innovative technology to efficiently address business needs.