Business Administration - Marketing Concentration

General Education Requirements

English Composition
Select one of the following:6
College Composition I
College Composition II
Introduction to Professional Writing
or
College Composition II
Introduction to Professional Writing
College Composition III: Persuasive Writing
Speech Communication
Select one of the following:3
Fundamentals of Public Speaking
Interpersonal Communication
Intercultural Communication
Mathematics
Select one of the following:3
College Algebra
Finite Mathematics
Precalculus
Mathematics in Society
Calculus I
Elementary Statistics
Lab Science
Select two of the following:8
Concepts of Biology
General Biology I
General Biology II
General Zoology
Introductory Chemistry
Introduction to Organic and Biochemistry
General Chemistry I
General Chemistry II
Introduction to Earth Science
The Earth Through Time
Concepts of Physics
Introductory Astronomy
College Physics I
College Physics II
University Physics I
University Physics II
Cognition and Brain Science
Technology, Engineering, and Design
Wellness
Select one of the following:2
Concepts of Fitness and Wellness
Introduction to Stress Management
Computer Science and Literacy
Select one of the following:3
Introduction to Computer Information Systems 2
Introduction to Programming
Introduction to Programming in Java
Introduction to Structured Programming I
Discovering Computing
Humanities
Literacies
Select one of the following:3
Oral Interpretation
Introduction to Literature
Introduction to Film
Mythology
World Literature I
World Literature II
American Literature I
American Literature II
Civilization, Thought, and Literary Heritage
Ethics and Philosophy of Science
1st Year Spanish I
1st Year Spanish II
2nd Year Spanish I
2nd Year Spanish II
Introduction to Theatre Arts
Art and Music
Select one of the following:3
Introduction to the Visual Arts
Introduction to Digital Media
Art History I
Art History II
History of Craft
Fine Arts and Aesthetics
Music Appreciation
Music Fundamentals
World Music
History of Rock and Roll
Social Science
Select 6 credits from the following:6
Understanding Media and Social Change
Human Communication
Principles of Microeconomics 1
Principles of Macroeconomics 1
Human Geography
United States to 1877
United States to Present
World Civilizations to 1500
World Civilizations since 1500
Environmental History
Native American Studies
American National Government
State and Local Government
Introduction to Psychology
Introduction to Sociology
Introduction to Anthropology
Additional Humanities or Social Science
Select one additional course from Humanities or Social Science or select from the following:2
Two-Dimensional Design
Drawing I
Ceramics I
Photography I
Survey of Geography
Group Piano for Non-Majors
Group Piano for Non-Majors
Valkyries
Concert Choir
Athletic Band
Concert Band
Planetarium Science
Theatre Practicum
Total Credits39
1

ECON 201 & ECON 202 are required for the Business Administration Major.

2

Required

Major Requirements

Required Courses
Electives/Internship
ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ACCT 315Business in the Legal Environment3
BUSI 214Business Communications3
BUSI 336Business Data Solutions3
BUSI 350Operations Management3
BUSI 480Strategic Planning3
BUSI 485Entrepreneurship3
BUSI 491Senior Seminar1
CIS 329Information Systems Management3
FIN 375Managerial Finance3
MATH 210Elementary Statistics3
MGMT 270Business Ethics3
MGMT 330Principles of Management3
MGMT 460International Business3
MRKT 305Principles of Marketing3
Total Credits46

Marketing Concentration 

Required
MRKT 310Digital Marketing3
MRKT 370Advertising and Promotions3
MRKT 415Marketing Research3
Directed Electives 12
Select 4 (12 Credits) from the following:
Public Relations
Professional Sales
Consumer Behavior
Retailing
Social Media Management
Total Credits21

Total General Education 39 Hours
Total Major Requirement 46 Hours

Total Concentration Requirements 21 Hours
Total Credits Needed to Graduate 120 Hours

For degree and graduation requirements, visit degree requirements and graduation requirements.

 

Plan of Study

First Year
FallCreditsSpringCredits
ACCT 2003ACCT 2013
CIS 170 (Gen Ed)3ENGL 125 (Gen Ed)3
ENGL 110 (Gen Ed)3Lab Science (Gen Ed)4
HPER 100 or 212 (Gen Ed)2MATH 104 or 107 (Gen Ed)3
MGMT 2703Speech Communication (Gen Ed)3
UNIV 1501 
 15 16
Second Year
FallCreditsSpringCredits
ACCT 3153BUSI 2143
ECON 201 (Gen Ed)3BUSI 3363
FIN 3753ECON 202 (Gen Ed)3
MRKT 3103MATH 2103
MGMT 3303MRKT 3053
 15 15
Third Year
FallCreditsSpringCredits
Additional Humanities or Social Science (Gen Ed)2BUSI 3503
Art and Music (Gen Ed)3CIS 3293
Lab Science (Gen Ed)4Directed Elective3
Literacies (Gen Ed)3Elective3
MRKT 3703Elective3
 15 15
Fourth Year
FallCreditsSpringCredits
BUSI 4803BUSI 4853
Directed Elective3BUSI 4911
Directed Elective3Directed Elective3
Elective3Elective3
MGMT 4603Elective1
 MRKT 4153
 15 14
Total Credits 120

Please note:  This plan is intended for general information only.  Students are strongly encouraged to meet with their academic advisor each semester before registration.

 

Online Course Rotation

Fall Even Years
ACCT 200Elements of Accounting I3
ACCT 315Business in the Legal Environment3
BUSI 214Business Communications3
BUSI 350Operations Management3
BUSI 485Entrepreneurship3
BUSI 491Senior Seminar1
BUSI 497Internship3-12
ECON 202Principles of Macroeconomics3
MATH 210Elementary Statistics3
MRKT 305Principles of Marketing3
MRKT 405Retailing3
Fall Odd Years
ACCT 200Elements of Accounting I3
ACCT 315Business in the Legal Environment3
BUSI 214Business Communications3
BUSI 350Operations Management3
BUSI 485Entrepreneurship3
BUSI 491Senior Seminar1
BUSI 497Internship3-12
ECON 202Principles of Macroeconomics3
FIN 375Managerial Finance3
MATH 210Elementary Statistics3
MGMT 270Business Ethics3
MRKT 305Principles of Marketing3
MRKT 370Advertising and Promotions3
Spring Even Years
ACCT 201Elements of Accounting II3
ACCT 315Business in the Legal Environment3
BUSI 336Business Data Solutions3
BUSI 480Strategic Planning3
BUSI 497Internship3-12
ECON 201Principles of Microeconomics3
MATH 210Elementary Statistics3
MGMT 330Principles of Management3
MGMT 460International Business3
MRKT 310Digital Marketing3
MRKT 340Professional Sales3
MRKT 414Social Media Management3
MRKT 415Marketing Research3
Spring Odd Years
ACCT 201Elements of Accounting II3
ACCT 315Business in the Legal Environment3
BUSI 336Business Data Solutions3
BUSI 480Strategic Planning3
BUSI 497Internship3-12
CIS 329Information Systems Management3
MATH 210Elementary Statistics3
ECON 201Principles of Microeconomics3
MGMT 270Business Ethics3
MGMT 330Principles of Management3
MGMT 460International Business3
MRKT 310Digital Marketing3
MRKT 375Consumer Behavior3
Summer Even Years
BUSI 214Business Communications3
BUSI 350Operations Management3
BUSI 480Strategic Planning3
BUSI 497Internship3-12
MATH 210Elementary Statistics3
MGMT 270Business Ethics3
MGMT 330Principles of Management3
MRKT 305Principles of Marketing3
Summer Odd Years
BUSI 214Business Communications3
BUSI 485Entrepreneurship3
BUSI 497Internship3-12
FIN 375Managerial Finance3
MATH 210Elementary Statistics3
MGMT 270Business Ethics3
MGMT 330Principles of Management3
MGMT 460International Business3
MRKT 305Principles of Marketing3
MRKT 340Professional Sales3
 

Face-to-Face Course Rotation

Fall Even Years
ACCT 200Elements of Accounting I3
BUSI 336Business Data Solutions3
BUSI 480Strategic Planning3
ECON 201Principles of Microeconomics3
FIN 375Managerial Finance3
MATH 210Elementary Statistics3
MGMT 270Business Ethics3
MGMT 330Principles of Management3
MGMT 460International Business3
MRKT 310Digital Marketing3
MRKT 370Advertising and Promotions3
Fall Odd Years
ACCT 200Elements of Accounting I3
BUSI 336Business Data Solutions3
BUSI 480Strategic Planning3
ECON 201Principles of Microeconomics3
MATH 210Elementary Statistics3
MGMT 330Principles of Management3
MGMT 460International Business3
MRKT 310Digital Marketing3
MRKT 405Retailing3
Spring Even Years
ACCT 201Elements of Accounting II3
BUSI 214Business Communications3
BUSI 350Operations Management3
BUSI 387Business Practicum1-12
BUSI 485Entrepreneurship3
BUSI 491Senior Seminar1
CIS 329Information Systems Management3
ECON 202Principles of Macroeconomics3
MATH 210Elementary Statistics3
MGMT 270Business Ethics3
MRKT 305Principles of Marketing3
MRKT 375Consumer Behavior3
Spring Odd Years
ACCT 201Elements of Accounting II3
BUSI 214Business Communications3
BUSI 350Operations Management3
BUSI 387Business Practicum1-12
BUSI 485Entrepreneurship3
BUSI 491Senior Seminar1
ECON 202Principles of Macroeconomics3
MATH 210Elementary Statistics3
MRKT 305Principles of Marketing3
MRKT 340Professional Sales3
MRKT 414Social Media Management3
MRKT 415Marketing Research3

Learning Outcomes

Students will:

  1. Demonstrate knowledge of core business functional areas.
  2. Integrate the core areas of business to inform decision making. 
  3. Demonstrate professional business communication.
  4. Demonstrate the ability to collaborate with diverse colleagues.
  5. Apply legal and ethical principles in business to organizational decision making.
  6. Demonstrate leadership skills.