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MRKT 405. Retailing. 3 Credits.

A study of the field of retailing. Topics include establishing and maintaining relationships, basic principles of strategic planning, goods/services categories, targeting customers, gathering information, choosing a store location, merchandise management and pricing, and communication with the customer.
Typically Offered: Fall.

Business Process Integration Management

...Behavior MRKT 340 Professional Sales MRKT 405 Retailing MRKT 414 Social Media Management MRKT 415...

Business Education - Composite Major

...MGMT 430 Organizational Behavior MRKT 370 Advertising and Promotions MRKT 405 Retailing Total Credits 53...