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MRKT 415. Marketing Research. 3 Credits.

A study of the role of marketing research in strategic decision-making and the basics of scientific research. Topics include the marketing research process; exploratory, descriptive, and casual research designs; scales of measurement; questionnaire and focus group design; fieldwork; data preparation; and basics of interpreting statistical results of research.
Typically Offered: Spring.
Prerequisite: MRKT 305.

Communication — Corporate Concentration

http://catalog.vcsu.edu/undergraduate-catalog/programs/majors/communication-corporate-concentration/

...MGMT 430 Organizational Behavior MRKT 305 Principles of Marketing MRKT 415 Marketing Research Total Credits...

Business Process Integration Management

http://catalog.vcsu.edu/undergraduate-catalog/programs/majors/business-process-integration-management/

...Behavior MRKT 340 Professional Sales MRKT 405 Retailing MRKT 414 Social Media Management MRKT 415...