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MRKT 415. Marketing Research. 3 Credits.

A study of the role of marketing research in strategic decision-making and the basics of scientific research. Topics include the marketing research process; exploratory, descriptive, and casual research designs; scales of measurement; questionnaire and focus group design; fieldwork; data preparation; and basics of interpreting statistical results of research.
Typically Offered: Spring.
Prerequisite: MRKT 305.

Communication — Corporate Concentration

...MGMT 430 Organizational Behavior MRKT 305 Principles of Marketing MRKT 415 Marketing Research Total Credits...

Business Process Integration Management

...Behavior MRKT 340 Professional Sales MRKT 405 Retailing MRKT 414 Social Media Management MRKT 415...