Students who successfully complete the marketing concentration develop resume building skills including analytics, search engine optimization, search engine marketing, email marketing, social media advertising and management as well as communication, interpersonal, and teamwork skills. Graduates will have many opportunities for good paying careers with great job satisfaction.
Meet a Student
"Valley City State University was the perfect choice for me right out of high school because I came undecided. Being able to explore the many different career paths VCSU has to offer and having such an affordable price was a huge factor in me coming to VCSU. Not only that, but when I explored the business administration major, I was instantly drawn to the classes, teaching styles of the professors, and the opportunities that came with the marketing concentration." - Macy Schlaht, Valley City, N.D.
"During my time at VCSU, I completed a social media marketing internship with a local home furnishing business to establish a social media presence on Facebook and Instagram and to redesign their website. Our goal was to create more leads as well as establish our brand online. I used what I learned in my marketing classes to create engaging content for our followers, to better understand who the company was, and what they had to offer as well as advertise the specials we were running. I also completed a digital marketing certification exam as part of the digital marketing course that is a part of the marketing concentration that helped me with my work at my internship as well as provided an industry recognized certificate to put on my resume. Looking back, I wouldn’t change a thing about my time at VCSU." Steven Lopez, El Paso, TX
Career Opportunities
The marketing concentration prepares students for careers such as:
Marketing Coordinator
Advertising Assistant
Sales Representative
Customer Service Representative
Social Media Manager
Digital Marketer
Market Research Analyst
Brand Manager
Get Involved in your Major
Business Club: There are many ways to get involved in your major. Among other things, you can participate in competitions, attend guest lectures, or join the business club. The goal of the club is to provide opportunities for students to develop the skills, abilities, and leadership qualities necessary to enter and be successful in the workplace. This organization allows business students to network and focus their time and energy on activities that will enhance their educational experiences and better prepare them for the job market.
Practical Experience
Students are encouraged to earn credits by extending their learning beyond the classroom. Job shadowing opportunities exist that allow students to observe the performance of employees in careers related to their area of study. Students will have the opportunity to participate in tours, workshops, fairs, and conferences.
An internship or business practicum is a valuable learning experience that can enhance the student’s educational experience. These hands-on learning opportunities allow students to apply knowledge to real-world situations, gain opportunities to network and may lead to career job offers. The business practicum includes a student-led business incubator and a volunteer tax preparation site. Area businesses and organizations that have offered internships to VCSU students include Arthur Companies Inc., The ARC Group, Bank Forward, Centrol Ag Consulting, Columbia Grain, Dakotah Bank, Doosan Bobcat, John Deere Seeding Group, Larson Grain, Nutrien Ag Solutions, Riverton Research Inc., USDA Farm Service Agency, Valley Plains Equipment, and Wold Engineering.
Please note: This plan is intended for general information only. Students are strongly encouraged to meet with their academic advisor each semester before registration.
