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MRKT 305. Principles of Marketing. 3 Credits.

An analysis of the activities, set of institutions, and processes for facilitating the exchange of products, services, and information. Topics include strategic planning; marketing segmentation, targets, and positioning; marketing research; sales; and public relations; creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Typically Offered: Fall, Spring.

Business Minor

...Principles of Management MGMT 430 Organizational Behavior MRKT 305 Principles of Marketing Total Credits 24

Communication — Corporate Concentration

...Leadership MGMT 430 Organizational Behavior MRKT 305 Principles of Marketing MRKT 415 Marketing Research Total...

Business Process Integration Management

...3 MGMT 330 Principles of Management 3 MRKT 305 Principles of Marketing 3 Computer Information...

Business Education - Composite Major

...Principles of Management 3 MRKT 305 Principles of Marketing 3 MRKT 319 Website Authoring 3...

Business Education

...Principles of Management 3 MRKT 305 Principles of Marketing 3 MRKT 319 Website Authoring 3...