COMM 414. Social Media Management. 3 Credits.
An exploration of managing social media and analytical tools. This course explores the tools and strategical use of social media in promoting the goals and mission of both for-profit and non-profit organizations, covering advertising, marketing, public relations, and promotional strategies within the media scope of social media. Cross-referenced with MRKT 414.
Typically Offered: Spring.
Prerequisite: COMM 314 or COMM 315 or MRKT 305.
Same As: COMM 414/MRKT 414.